Events & Social

Dead by Daylight Unveils New Main Art


learn more about the game'S NEW MAIN ART

Hello People of the Fog, 

Today, we are very pleased to unveil the new main art for Dead by Daylight. It’s been quite some time since The Trapper first appeared on the game’s visuals, and it won’t be surprising to say that he’s seen his fair share of Survivors getting on (and off) hooks, Killers performing Mori, and other festivities prepared by The Entity. 

We’ve talked with Luc Duchaine, Head of Brand at Behaviour Interactive, to understand the behind-the-scenes of changing such an important visual. 

“We took the decision to change the main art many months ago,” he explains. “While the team was working on The Realm Beyond updates, we felt changes would have to happen in and out of the game. Dead by Daylight has grown so much over the past couple of years, we wanted to have a main art that would represent this amazing evolution: while the Trapper art is emblematic, and people both internally and externally got attached to it, we felt it was important to showcase both sides of our game with many Killers and Survivors available.” 

“There are so many things to consider while working on such a visual element,” continues Duchaine, “but it’s important to keep the essence of what made Dead by Daylight so attractive for our players. Displaying multiple Killers and Survivors highlights some of the options that you have in game (and you all know there are plenty more than what’s visible here). We started thinking about what we wanted to achieve and the message we wanted to convey. After that, our creative team worked on a wide variety of concepts, which we got to choose from, asking the right questions: which one do we like, and why? Are there some ideas that can be merged? Etc. Once the concept is locked, it’s time for the execution.”  

“We’re very happy with the final result as it represents Dead by Daylight properly and our internal art team really nailed it.” 

We hope you love this new visual as much as we do. Don’t hesitate to grab it from the media section of the website.

That’s it for today. Make sure to keep your eyes peeled, there may be some interesting things coming to this website, very soon... 

See you in the Fog, 

The Dead by Daylight team. 

Play Dead by Daylight today

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